Hilton International (HI), one branch of Hilton Worldwide Holdings Inc., based in the UK, has been authorized to use the "Hilton" brand outside the United States in the globe. Hilton International has operated and managed 403 hotels, including 261 Hilton hotels and 142 "Scandic" hotels for the mid-market, as well as 18 "Conrad" hotels in 12 countries (also known as "Conrad") that are jointly ventured and cooperated together with the Hilton Hotel Management Company with its headquarter in North America. It is with the Hilton Hotels Corporation to establish global marketing alliance, so that the number of total hotels worldwide is over 2700, of which more than 500 hotels share the Hilton hotel brand. Additionally, Hilton International Hotel Group has more than 71,000 employees in 80 countries.
In order to better highlight the characteristics of the hotels, the LCD Advertising Units have upgraded the service to the next level by constantly playing cultures and characteristics of the hotels on each floor for customers to view, featured with the bright and clear picture as well as the soft voices.