Dio Coffee, one branch of the famous Dio Restaurant Group, is taking the lead in China composite casual dining coffee. Since January, 2002 when the first store in Shanghai Qingpu was declared to open, Dio Coffee has always dedicated to creating elegant atmosphere of Eurasian style and adhered to the core values such as "Integrity, respect, and care", which has rendered Dio a model and earned a wide recognition and credit. Presently, Dio Coffee in China has opened more than 400 stores in over 20 Chinese provinces, autonomous regions and hundreds of cities governed by municipalities, with a strong support team of franchisees and three branches of dominating the north and south to coordinate with each other. The key to success of Dio Coffee lies in the persistent pursue of providing service and products of quality, as well as the elegant environment and the atmosphere filled with Eurasian coffee culture.
In order to better publicize the "Dio Coffee", one of the well-known restaurant chain brands, the company has exposed the customers to the core principle that Dio coffee always puts emphasis on the importance of quality by means of the automatic play system in all kinds of brands sites as well as playing constantly the company image. Since the domestic coffee franchise brands started to rise up, the Dio Coffee firstly introduced the ISO9001 quality management system and passed through it in 2003, the first coffee chain brand to get certified. At present, the China Dio Division also applies the international management standards in food processing, furniture production and so on. It also introduces such advanced management systems as ISO22000 (HACCP) and QS certification. Being well aware of the fact that the needs of consumers are the largest responsibility, the enterprises are strict in selecting materials and manufacturing products based on the ISO9001 quality management system, adhering to the shared spirit of Dio of " providing sustainable services, establishing the goal of lifelong learning, dedicating to be service-oriented career.
